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Welcome to SEOEngine
SEOEngine helps you manage on-page SEO, technical SEO settings, structured data, and connections to search engines and AI crawlers from your Shopify admin.
This documentation explains how to set up and use SEOEngine. Start with the learning path below, then open the feature pages you need.
Recommended learning path
- Complete Quick start to enable the app embed and finish the Get started checklist.
- When you are ready to work with search engines, follow Connect search engines.
- Follow Optimize a page to audit a page, apply AI suggestions (and review them before saving), and optimize images.
- If your store uses more than one language, follow Multilingual SEO.
- Use the Dashboard to review App Embed status, SEO overview, and password warnings.
If something does not match what you expect, see Common issues or Contact.
Feature guides
Getting started and overview
| Topic | Description |
|---|---|
| Quick start | Enable the app embed and complete the Get started checklist |
Task workflows
| Topic | Description |
|---|---|
| Connect search engines | Site verification, sitemaps, and indexing |
| Optimize a page | Audit a page, use AI helpers, and optimize images |
| Multilingual SEO | Sync languages and edit SEO content per language |
On-page SEO
| Topic | Description |
|---|---|
| SEO Audit | Scan and edit titles, meta descriptions, keyphrases, and index settings |
| Meta templates | Apply reusable templates for search titles, descriptions, and image alt text |
| Image compression | Compress store images and restore backups from optimization history |
| Image alt text templates | Apply reusable alt text templates to images in bulk |
AI tools
| Topic | Description |
|---|---|
| About AI | Overview of built-in AI helpers and review requirements |
| AI settings | Set default language and tone of voice for AI suggestions |
| Fix with AI | Rewrite weak or missing metadata from SEO recommendations |
| Keyphrase suggestions | Request focus and related keyphrase recommendations |
| Image alt text | Generate descriptive alt text for page media with AI |
Technical SEO
| Topic | Description |
|---|---|
| Structured data | Add organization, local business, product, review snippet, breadcrumb, FAQ, and article schemas |
| Auto redirects | Automatically redirect broken or changed store URLs |
| URL rules | Create manual redirects and monitor broken links |
| Robots.txt | Customize crawl rules for search engine bots |
| Performance | Review speed scores and apply storefront optimizations |
| XML Sitemap | Configure crawler-facing XML sitemaps |
| HTML Sitemap | Publish a visitor-facing HTML sitemap page |
Connections
| Topic | Description |
|---|---|
| Site verification | Add ownership verification tags for search and social platforms |
| Indexing | Submit or remove URLs for Google and Bing crawling |
| LLMs.txt | Publish structured instructions for AI tools and language models |
Monitoring and settings
| Topic | Description |
|---|---|
| Dashboard | Monitor SEO health, sync status, app embed status, and configuration alerts |
| Languages | Review and sync store languages for SEO editing |
Reference and troubleshooting
| Topic | Description |
|---|---|
| SEO analysis criteria | Reference for each SEO and readability check |
| Common issues | Checks for common setup and sync problems |
Get support
If you need help beyond this documentation, Contact the Fisoma team.